Premium Coffee.

Wholesale Excellence.

Service
Visual Identity, Branding
Client
Wala Coffee
Date
January 2025
Technology
Figma, WordPress

Build streamline and
evolve together with
solution

At Wala, we believe coffee is more than just a drink—it’s a moment to savor, a ritual to cherish. Our carefully curated line of specialty coffees is designed to elevate your coffee experience, offering the finest beans from around the world, ethically sourced and roasted to perfection.

Visual Hierarchy

The visual hierarchy for Wala Coffee is designed to guide users effortlessly, highlighting key elements like signature offerings, brand story, and call-to-actions. Clear typography, balanced spacing, and thoughtful imagery ensure a seamless and engaging experience.

Components

The deer icon is thoughtfully integrated across all components, adding a subtle yet distinctive touch to the design. Symbolizing grace, calm, and a connection to nature, it enhances the overall visual identity while maintaining a clean and cohesive aesthetic.

Dark Navy / Deep Night Blue

Hex: #28385D
RGB: 40, 56, 93
HSL: 0.62°, 0.40%, 0.26%

Nerolac Audabon

Hex: #28385D
RGB: 40, 56, 93
HSL: 0.62°, 0.40%, 0.26%

White, Pure White

Hex: #FAF7F3
RGB: 249, 244, 237
HSL: 35°, 50%, 95%

Sequel Sans

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abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRS

TUVWXYZ

Research & Discovery

We began by understanding the brand, its audience, and the café landscape. This helped define a clear direction aligned with Wala Coffee’s identity and goals.

Visual Design

Typography, color palette, and imagery were carefully selected to create a cohesive and inviting look. Every detail was designed to enhance both aesthetics and usability.

Concept Development

Initial ideas focused on creating a warm, modern café experience. We explored visual styles, tone, and elements that reflect the brand’s personality.